Apple’s iPhone 16, AirPods 4, and Apple Watch Series 10 Make Global Debut

On Friday, September 20th 2024, Apple’s latest line-up of devices – including the iPhone 16, iPhone 16 Pro, Apple Watch Series 10, and AirPods 4 – made their highly anticipated debut at Apple Store locations around the world. The launch also introduced the new black titanium Apple Watch Ultra 2 and a fresh range of colours for the popular AirPods Max.

Apple Store team members celebrated the arrival of these innovative products by welcoming the first customers in-store and offering tailored shopping experiences. As always, Apple Specialists were on hand to provide personal assistance with various retail services, including device trade-ins, carrier deals, and setup for new purchases.

Customers can explore the new line-up in-person at Apple Stores, online at apple.com, or through the redesigned Apple Store app. The personalised services continue to be a hallmark of Apple’s retail experience, ensuring that customers receive expert guidance whether purchasing in-store or online.

Apple Intelligence to Launch with iOS 18.1

Alongside the new hardware, Apple is preparing to roll out its next major software update – Apple Intelligence, a personal AI-powered assistant designed to enhance user experiences across iPhone, iPad, and Mac devices. This new system will be available as a free software update, beginning in beta with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1.

Apple Intelligence will initially be supported on the iPhone 16 line-up, as well as select older models like the iPhone 15 Pro and iPhone 15 Pro Max. It will also be compatible with iPads and Macs featuring the M1 chip or newer. The first version of Apple Intelligence will support U.S. English, with localised English versions for the U.K., Australia, Canada, New Zealand, and South Africa expected later this year. In 2025, Apple plans to expand support to additional languages, including Chinese, French, German, Japanese, and more.

The Latest in Apple’s Product Line-up

• iPhone 16 & iPhone 16 Pro: The iPhone 16 and iPhone 16 Pro bring advanced features, including improved camera systems, faster processors, and enhanced battery life. Apple continues to push the boundaries of smartphone design and functionality with each iteration.
• Apple Watch Series 10: The latest Apple Watch introduces new health and fitness features, along with upgraded sensors for better accuracy in tracking vitals. The addition of the black titanium Apple Watch Ultra 2 offers a sleek, durable option for those looking for a high-end wearable.
• AirPods 4: With improved sound quality and better noise cancellation, the AirPods 4 are a must-have for audio enthusiasts. The new AirPods Max colours offer customers more personalisation options to match their style.

Global Availability and Future Expansion

Apple’s latest products are now available at Apple Store locations and online, with additional support and services provided by Apple Specialists. The company also continues to refine its AI offerings through Apple Intelligence, which is expected to become a central feature of its ecosystem in the coming years.

As Apple continues to expand its range of devices and services, customers can expect more innovative features and broader accessibility for their favourite products.